Western Premium™ Brings Built-In Luxury Appliances To The Bath

NEWS RELEASE

FOR IMMEDIATE RELEASE

Media Contact:

Jennifer Cook
Western Premium
920-342-6268
jcook@westernind.com

WESTERN PREMIUM™ BRINGS BUILT-IN LUXURY APPLIANCES TO THE BATH

New Cabinet Towel Warmer heats towels with forced air technology to provide all-over warmth and comfort.

Watertown, WI (April 30, 2013) – Equipped with advanced warming technology, the new Cabinet Towel Warmer from Western Premium™ heats towels to the perfect temperature, transforming the home bath into a spa experience. This boutique appliance warms the complete towel by using forced air to evenly distribute heat throughout the fibers. Tucked away inside standard bathroom cabinetry, the towel warmer has capacity for two full-size bath towels, and its slide-out drawer makes loading and unloading towels easy.

“Many towel warmers on the market today use radiant heating technology,” says Michael Mosner, vice president sales and marketing at Western Industries – the creator of the Western Premium™ brand. “This type of spot treatment heats portions of the towel, but not the entire piece, only warming those areas that have direct contact with the heating system. The Cabinet Towel Warmer from Western Premium is a thorough heating package that blows heat into a confined space to give you towels with that ‘fresh from the dryer’ feeling every time you bathe.”

The Cabinet Towel Warmer features a pre-set operating temperature of 140ºF with a twenty- minute heat time and a power indicator light to show when the warmer is in use. Constructed of durable, attractive and easy-to-clean stainless steel components, the warmer system incorporates an internal two-hour timer automatic shutdown safety feature. Its customizable drawer face enables a homeowner to match the towel warmer to existing cabinetry, or the appliance can be fitted with an optional white glass front available from the manufacturer. The unit measures 21.5 in. high x 20.75 in. wide x 19.5 in. deep and is backed by a two-year warranty.

The new Western Premium™ Cabinet Towel Warmer is covered by U.S. Patent Number 8,058,588. The warmer retails for $1,750 and can be purchased online from the official Western Premium™ store: www.westernpremium.com. Free shipping within the continental United States is available on this and all other Western Premium™ products. To obtain more details on the Cabinet Towel Warmer and other products in the Western Premium™ family, please visit www.westernpremium.com or send email to info@westernpremium.com.

The Western Premium™ family of appliance products comprises a refined selection of patented technologies involving Western Industries’ core competencies of cooking, ventilation, warming, and laundry accessories. Carefully crafted at the Watertown, Wis. factory, the Western Premium collection is inspired by a vision to create appliances that set a precedence for elite homes. The Western Premium™ brand comprises progressive designs that take safety, convenience and luxury to a new level, while filling an upscale niche in the market.

Western Industries Engineered Products Group is a privately held, full-service manufacturer of premium, private-label appliance products serving major domestic and international brands. For more than 50 years, Western Industries has been making complete, custom-designed appliance products and complex assemblies in its fully integrated manufacturing facility. Holding a number of patents and patents pending for cooking, warming and ventilation appliances, the Western Industries’ product line includes radiant, gas and induction cooktops; warming drawers; laundry pedestals; ventilation systems and more. Leading OEMs in the appliance, outdoor living, recreational goods and selected industrial markets rely on Western to formulate solutions to existing product challenges and develop new products from the ground up. Western’s turnkey system encompasses product design, development, manufacturing, assembly, packaging and fulfillment – all from its headquarters in Watertown, Wis. The company also supports complete product testing and agency file coordination in its onsite test labs. For more information on Western Industries Engineered Products Group, visit www.westernind.com or send email to info@westernind.com.

***PROMO FOR FREE SHIPPING NO LONGER AVAILABLE

# # #

DOWNLOADS

PDF Version – Press Release

Image-WesternPremiumTowelWarmerFront

Image-WesternPremiumTowelWarmerSide

4/30/13 | 5:14 pm | Company | No comment

Update From The Western Premium™ Cooking Labs

Thursday April 5th 2012

FOR IMMEDIATE RELEASE

Thank you for your patience as we finalize the performance and design of this exciting new patented Induction Downdraft Cooktop (Protected by U.S. Pat. No. 7,687,748; other patents pending). Western Premium™ is the only brand offering an Induction Cooktop with integrated ventilation.

Currently we are in the electronic labs finalizing the configuration for optimal performance and making some slight graphic changes based on feedback from operators during testing.

Thank you to those who have maintained deposits and therefore their respective position in line for the initial production units.

We are happy to continue to extend the 10% off discount to those who make deposits by June 1st 2012.

Look for our Towel Warmer to be launched very soon as well. Keep an eye on our website for additional updates and a bonus discount offer for our best customers who place deposits on both the Towel Warmer and the Induction Downdraft Cooktop.

Western Premium™ is dedicated to creating exciting boutique products for premium homes. Products that offer Premium. Reliable. Performance.™

If at anytime you or your friends have questions, please feel free to call Jennifer at 920.342.6268 and she will be sure to answer your questions or get the appropriate Western Premium™ Team Member to call you back with the information you desire. Also, feel free to stop in and see us at our facility or join our Western Premium™ Products group on Facebook™ for additional communications and pictures.

Thank you for your interest and support of Western Premium™.

Premium. Reliable. Performance.™

Sincerely,
Michael L. Mosner
Vice President

4/5/12 | 9:44 pm | Company, Products | No comment

New Brand of Specialty Home Appliances

NEWS RELEASE

FOR IMMEDIATE RELEASE

Media Contact:

Jennifer Cook

Western Premium™

1 (920) 342-6268

jcook@westernind.com

MAJOR PRIVATE LABEL MANUFACTURER CREATES NEW BRAND OF SPECIALTY HOME APPLIANCES

Western Industries introduces the world’s first induction cooktop with integrated downdraft ventilation system under the brand Western Premium™.

Watertown, WI (June 17, 2010) – Western Industries Engineered Products Group, a U.S.-based full-service manufacturer of premium private label appliance products serving major domestic and international brands is launching a new line of home appliances under the brand Western Premium™ (www.westernpremium.com). This family of appliance products will comprise a refined selection of patented technologies involving Western’s core competencies of cooking, ventilation, warming, and laundry accessories. The debut product is a Downdraft Induction Cooktop – the only induction cooktop to feature a built-in ventilation system. Future Western Premium™ products planned for release include convection warming drawers, convection spa towel warmers, and cooking ventilation systems.

“We’ve infused decades of design and engineering expertise into a new brand of home appliances that specifically target the discerning customer. We are focused on offering a limited collection of highly innovative products, not a full suite of appliances,” explains Michael Mosner, vice president sales and marketing, Western Industries. “Through the Western Premium brand we will introduce progressive designs that take safety, convenience and luxury to a new level, while filling an upscale niche in the market.”

Western Industries serves leading OEMs in the appliance, outdoor living, recreational goods, and selected industrial markets through a turnkey approach that encompasses product design, development, and manufacturing. Western makes complete, custom-designed appliance products in its fully integrated ISO 9001:2008-certified manufacturing facility that incorporates metal forming, welding, assembly and finishing. The privately-owned company supports complete product testing and agency file coordination in its onsite test lab. Accustomed to working from broad concepts or production-ready drawings, Western’s innovative engineers have a number of patents and patents pending for cooking, warming and ventilation appliances.

“We will continue to serve our OEMs in the same capacity – being their complete product manufacturer – while simultaneously creating boutique home appliances that bear the Western Premium name,” affirms Mosner.

U.S. Patent Number 7,687,748 covers the new Western Premium™ Downdraft Induction Cooktop, which features a 36-inch wide, smooth ceramic glass cooktop with four burners, a warming zone, and three-speed ventilation blower system to effectively exhaust odors and contaminates.  “Most venting arrangements take the form of a hood which is affixed above the cooking surface,” notes Scott Jonovic, business development engineer, Western Industries. “Our induction cooktop’s integrated ventilation system enables this appliance to be installed on an island or other area in which the homeowner does not want or is unable to provide a ventilation system above the unit to evacuate contaminated air.”

Induction technology is a more energy-efficient option in comparison to gas or electric cooktops because it uses magnetic energy to heat cookware directly. This keeps the cooktop cooler resulting in easier cleanup and increased safety. The Western Premium™ cooktop provides precise control and utilizes sensors to detect temperature and other critical operating parameters.

Western Premium™ products can be viewed and purchased online at www.westernpremium.com. “We want to forge an intimate relationship with the people buying our products, and that is why we have chosen to sell the Western Premium line through a direct channel,” adds Mosner. “We feel it’s crucial to the customer experience and the success of the Western Premium brand to nurture these relationships since our end users will ultimately dictate future product offerings.”

Substantial interest in the Western Premium™ product line has prompted the company to set up a deposit system on the website, whereby customers are invited to pre-order online. The cooktop will start shipping in the fourth quarter of 2010. To obtain more details on the Downdraft Induction Cooktop and other Western Premium™ products, please visit www.westernpremium.com or send email to info@westernpremium.com.

For more information on Western Industries Engineered Products Group, visit www.westernind.com or send email to info@westernind.com.

# # #

DOWNLOADS

PDF Version – Press Release

Image-WesternPremiumCooktop

6/16/10 | 9:14 pm | Company | No comment

© 2009-2013 Western Industries, Inc. - All Rights Reserved